The regulation of tourism market order is related to the overall development of cultural tourism int

The tourism industry began to abandon the practice of thinking about problems from the resource side, and instead created experience scenarios centered on tourists, bringing visitors multidimensional satisfaction of sensory experience, physical experience, emotional experience, spiritual experience and spiritual experience

Recently, Huawei 5g folding screen smartphone was released. The information technology revolution brought about by the upgrading of mobile communication network can not be underestimated. Not long ago, the national development and Reform Commission and other ten departments jointly issued the implementation plan for further optimizing supply, promoting steady growth of consumption and promoting the formation of a strong domestic market (2019) (hereinafter referred to as the implementation plan). The important information released by the plan will help us make predictions about the future development of tourism. The implementation plan especially emphasizes the creation of new market demand through high-quality supply. The tourism industry should compare the measures mentioned in the plan to study how to promote the upgrading of tourism services with high-quality supply to form a larger domestic market.

  first, adapt to the era of tourism experience with high-quality supply. During the Spring Festival holiday this year, the total social consumption exceeded trillion yuan for the first time, and personalized consumption replaced imitative wave draining consumption. In terms of tourism, cultural tourism consumption is significant, personalized tourism is rising, tourism in minority destinations is popular, and digital tourism has become a fashion.

  it has become a reality that tourism has entered the era of experience. First, new products and new formats bring new experiences. For example, Diqing, Yunnan, Baoting, Hainan and other places have launched low altitude flight tours to find new value and living space for tourism products and services. Second, the new positioning of tourism products brings new experiences. For example, the National Palace Museum has established a new role as a national treasure collection Park and a cultural and creative Museum, and has continuously launched "online Red" products. The integration of culture and tourism has greatly improved the quality of tourism destinations. Of course, not all new positioning can create new experiences. The key lies in whether the new positioning can tap the brand charm and highlight the unique personality of the product. Third, new technologies bring new experiences. Virtual scenic spots, smart tourism cities and smart scenic spots have been born one after another. For example, Beijing World Park launched VR interactive experience, with themes covering aerospace, extreme sports, interactive games, popular science education, etc., which are favored by young tourists. With the change of immersive experience and interaction mode brought by 5g smart phones, virtual scenic spots, smart scenic spots and smart tourism developed based on 5g network will be popular.

  tourism experience is not just a phenomenon of holiday economy or popular fashion. From the perspective of supply, the tourism industry began to abandon the practice of thinking about problems from the resource side, and instead created experience scenarios centered on tourists, bringing visitors multi-dimensional satisfaction of sensory experience, physical experience, emotional experience, spiritual experience and spiritual experience.

   second, promote the in-depth development of tourism with high-quality supply. The so-called "deep" means fine differentiation, specialization and branding. Tapping the potential of rural e-commerce and tourism consumption, formulating rural tourism and service standards such as accommodation and catering, and promoting leisure agriculture and rural tourism are all important topics to promote rural revitalization. Taking rural tourism as an example, the tourism experience of eating farmhouse food and living in farmhouse needs to be upgraded. To promote the in-depth development of rural tourism, from the perspective of product segmentation, it is to move towards a more specialized and differentiated market, and develop new formats and products such as agricultural parks, rural camps, rural museums, leisure farms, rural manors, rural homestays, etc; In terms of product system, we should enhance cultural added value and pay attention to tourism facilitation; From the perspective of industrial integration, rural tourism should tap the local culture of local customs, intangible cultural heritage, cultural creativity, festivals and events, and deepen the structural reform of agricultural supply side.

   the implementation plan emphasizes brand strategy, which involves brand consumption and quality consumption of rural tourism, chain and brand of sales channels, and regional brand cultivation. For tourism, the brand strategy should clarify the branding and brand culture. The 10000 mu lotus pond in Puzhehei, Yunnan Province, has a unique natural scenery and a brand of 4A scenic spot. It has become famous after it is associated with where Dad is going. This is the result of the empowerment of popular culture. Therefore, brand culture will have long-term vitality only when it combines popular culture with regional traditional culture. Wuzhen, Zhejiang Province, while creating and spreading the drama festival, has well integrated popular culture and traditional culture, creating a prominent brand and brand culture of the domestic performing arts town. It can be seen that high-quality supply is inseparable from brand culture marketing. It is the extension and deepening of product marketing and brand communication, involves the trust and stickiness of tourists, and affects the development of tourism in the long run.

  the so-called "vertical" refers to integration, including the integration within the industry and the integration outside the industry. The guidance on improving the quality of tourism supply during holidays and peak periods previously issued by the Ministry of culture and tourism clearly stated that efforts should be made to develop 11 new tourism formats, including cultural experience tours, rural homestay tours, leisure vacations, ecological harmony tours, urban shopping tours, industrial heritage tours, research knowledge Tours, red education tours, health sports tours, cruise yachts, self driving RV tours, etc. These new formats depend on breaking the industrial boundary and moving towards full integration with other industries. Only when tourism is fully integrated with culture, agriculture, industry, transportation, education, health and other industries, can the connotation and extension of tourism continue to expand and drive the comprehensive upgrading of tourism formats.

   taking the integration of pension and tourism as an example, creating a cross-border integration industry of tourism and pension will give birth to new economic growth points. The implementation plan attaches importance to the issue of providing for the aged, and proposes to make up for the short supply of urban consumption to better meet the needs of urbanization and aging; Strengthen the construction of urban elderly care facilities and improve the supply level of elderly care services. One of the weaknesses of urban consumption supply is the imperfection and low level of living and providing for the aged. At present, the research on the tourism purpose and behavior of tourists is not enough in the living and elderly care industry, and the target market is roughly divided, which fails to meet the needs of elderly tourists. To change this situation, it is necessary to combine service products with intelligent terminals and cloud platforms, and embed them into the living for the aged, so as to bring about changes in the tourism model.

  with the intelligent upgrading of consumer electronic products, new growth points will appear in information consumption. With the support of 5g, the data connection speed has been greatly accelerated, and smart tourism has more application scenarios, including mobile broadband application scenarios such as AI tourism services and VR panoramic tour guides, as well as smart scenic spots, smart hotels, smart toilets, smart parking, etc. The implementation of big data strategy of tourism cities, tourism enterprises and relevant institutions will usher in unprecedented opportunities, the intellectualization of scenic spots will be comprehensively upgraded, and the integration of culture and tourism will be more in-depth. All these will bring new experiences to tourists.